The most important event in Italy connected to wine has taken place for the last 17 years on the last Sunday in May, opening the doors of the world of wine to all-comers, both experienced connoiseurs and newly-curious, both locals and tourists. Cantine Aperte functions as a place of meeting, a discovery, a rite of Spring. The organization Tourist Movement for Wine welcomes Spring 2009 with a rich programme of events.
The numbers of last years event speak for themselves: over 800 wineshops took part with a million visitors. The coverage of MTV attracted a large number of young people, and its international coverage spreads the message of the strong tradtion of wine culture.