Vinitaly 2011 International wine and spirit exhibition
From 07 April 2011 to 11 April 2011
Every year the awakening of flavours starts at Vinitaly, the greatest exhibition currently dedicated to wine. A mammoth event, with an international profile and staggering numbers: 95.000 sqm of exhibiting areas, 4.000 exhibitors, 153.000 visitors, amongst them 47.000 foreign ones, and 2.000 journalists from specialist press (travelling here from 345 different countries). The exhibition, founded in 1967 and the flagship for the Verona fair trade centre leader in the agriculture and food sector is holding for its 45th edition a few surprises, such as a commemorative bottle for the 150th anniversary since the unification of Italy: a promise that Veronafiere had made for the President of the Republic during his visit of Vinitaly in 2010. The presentation of the commemorative bottle, designed by the architect Aldo Cibic and bearing a logo granted on an exclusive basis by the Presidency, has been added to the Official Calendar of Celebrations for the 150th anniversary. The wine contained in this glorious bottle has a strong symbolic value since it has been made with wine from each Italian region. Available as red or white, it has been produced thanks to the efforts of Assoenologià (Italian Association of Oenologists and wine-technicians).
There will be five days in the name of great events, tastings, wine making techniques, conferences and workshops aiming at bringing together wineries and exhibitors with purposely selected international buyers. Vinitaly is surely an exhibition at the service of firms, targeting all those operating in the wine sector (producers, importers, distributors, professionals and others who will have the possibility to get in close contact with the best in a constantly growing sector which is the greatest ambassador of all Italian products. As a backdrop to all this, Veneto is the most apt one, being the land of some of the best wines in Italy. Vinitaly, the wine and spirit exhibition, has always combined tradition and innovation within its offerings, virtues that cannot exist without one another in this day and age. This years program will include, as was the case with last years event, several events in the historic centre of Verona in the effort to promote the exhibition outside of the confines of the trade show area and contribute to the development of a healthful wine culture. Vinitaly 2011 will be open from Thursday to Sunday 9.30-18.30 and Monday 9.30-16.30.
